Premier Members Credit Union – Hank the Bank

Who is Hank? Well, his spandex is too tight, his bike is too expensive, he’s too loud in yoga, he doesn’t listen or care, he crushes it 24/7, bro, and he’ never bother to learn your name. Bottomline: he’s the big bank you just don’t want to deal with. Good thing Premier Members Credit Union feels your pain.

Launching the revamped PMCU brand to new markets, we developed the “Hank the Bank” campaign to demonstrate everything wrong with a big bank. Our first spot is currently airing on broadcast, with the second spot to follow suit shortly.